Step 1: Bluekai Registry

On a demonstration PC, visit Bluekai Registry (http://www.bluekai.com/registry) to show participants what information Online advertisers are associating with your browser.
Digital security experts often don’t have browser profiles! So, to demonstrate Bluekai, you might want to build a new profile. This is possible with a cookie editor plug-in for Chrome or Firefox, though be warned: it is potentially unsafe.

•Instruct participants to open a browser, and then go to Bluekai Registry to see what their Online profiles look like to advertisers.
•If participants use more than one browser, they may wish to test each one – let your participants spend time exploring the information that they’re sharing.
•Participants won’t need to know how cookies work before this activity – they will likely be alarmed enough as it is!

Before proceeding to the next step, you may want to take this opportunity to ask participants how accurate the information Bluekai shows them appears to be. Note that, if participants are using rented equipment or devices during the workshop, the profile information is likely to be blank or unrelated to their personal habits.